Data. Stories. Smart Decisions
Data. Stories. Smart Decisions
Telling Compelling Stories for Better Business Decisions


Hassell Trial Counsel

High quality virtual, fixed

fee, online bookkeeping

Mick Hassell

The Storytelling BeanCounter offers high quality virtual, fixed fee, online bookkeeping. Beyond keeping the numbers in order, Earl (The Storytelling BeanCounter) has great insight on leveraging technology to handle the financial aspects of a law practice.

Animikii Inc.

Earl goes above and beyond compared with other bookkeepers

Jeff Ward

As a technology company that operates with a remote-first ideology, it is important to us that we work with like-minded individuals such as Earl to ensure that our growing company’s systems and processes leverage technology as best we can. Having Earl as our virtual bookkeeper over the years has been amazing and he continues to offer value as a Xero expert. We were referred to Earl from Xero as he was an early-adopter of online bookkeeping. We are happy to have worked with Earl now for several years and I consider him a partner and an integral member of our team. He goes above and beyond compared with other bookkeepers we have worked with and he truly is the “Storytelling BeanCounter”. Most bookkeepers just count beans but Earl helps you turn that into a story so you can keep your business running smoothly.

Agency Analytics

Extremely reliable, responsive and detail oriented

Blake Acheson

We’ve been working with Earl for the last several years. Throughout this time, he’s proven to be extremely reliable, responsive and detail oriented. We can now focus on building our SaaS business knowing that Earl is taking care of the day-to-day financial reporting. I can’t say enough about the quality and level of service provided. I highly recommend you give The Storytelling BeanCounter a try!

Currently we are only focused on providing services to SMBs using or willing to utilize Zoho apps.